I created two bath collections for Target’s Hearth & Hand with Magnolia. The end cap for Collection 1 is complete with a vanity display, domestic and imported hampers, shower curtains, glass amenities and storage items, along side items they already carry.

I was tasked with updating the look of the domestic hampers for the bath collections that went with the presentation for Target Hearth & Hand with Magnolia. One of the biggest updates I incorporated is an upholstered lid that was sleek and less bulky. I chose to paint the paper wicker body of the hamper a signature color and added a pinstripe fabric lid to compliment.

Sticking with a similar packaging to other Target shower curtains, this cuff has the design elements of the Hearth & Hand with Magnolia brand and packaging. I’ve designed a simple tea towel striped shower curtain to accompany collection 1.

Along side the domestic hampers for the Target Hearth & Hand with Magnolia collection, I created storage pieces. Storage pieces are a necessity for open vanities, a leading bathroom trend. These compliment the rest of collection 1 with the same color story and accents.

The subtle green-blue color of natural recycled glass was the perfect addition for the Target Hearth & Hand with Magnolia collection 1. The glass amenities include a soap pump, tumbler or toothbrush holder and soap dish. To tie the glass amenities to other items, I added a leather band with the logo stamped into it onto the soap pump.

Technical details for factories to produce accurate finished products. Includes sizing, finishings, colors and pattern details.

Designed for the urban farmhouse trend, this pattern is inspired by roses grown in a farmhouse garden and country blue.

Close up details of the floral pattern of Rosalee.

Inspired from a textured wallpaper, the Aurora shower curtain has been designed in a neutral gray to add dimension to an everyday bathroom.

Technical details for factories to produce accurate finished products. Includes sizing, finishings, colors and pattern details.

Close up details of the Aurora pattern.

This shaped beach towel was designed for Target, it’s a hand illustrated hibiscus flower printed on terry cloth with a fringe edge.

The packaging for the Hibiscus Sunset beach towel is a simple cuff with hanger that allows for the customer to feel the plushness and see the design of the towel.

Target picked up 4 of my Bonfire Beach towel designs for retail and online for their summer season. Hibiscus Sunset, Mermaid Magic, Mojave Sun and Americana are the towels they chose for their beach collection.